Brand Perceptions in Higher Education
In a first-of-its-kind study, we worked with Ipsos/OTX to measure perceptions of For-Profit, Public, Private, and Community colleges. The results revealed an overwhelmingly negative association with For-Profit colleges. Though media was not attributed as a factor for the adverse reaction, it was found as a viable way to shift perceptions.
Google's first-ever study to analyze how people perceive the higher education landscape including For-Profit, Public, Private, and Community colleges. It also identifies the impact of online advertising on people's awareness and opinions. This Google study conducted with Ipsos/OTX highlights:
- Clear negativity prevails toward for-profit colleges: For-profits garner lowest overall opinions and are students’ least-preferred choice to attend.
- Media attention on the industry not the driver: 9 in 10 prospective students recall no negative media coverage of for-profit schools.
- Perceptions can be influenced through digital: Positive shifts in perceptions of For Profits observed across several dimensions after exposure to all ad formats. Video ads resulted in largest increase in key metrics among both audiences.
I'm Абрам Александр a businessman who was able to revive his dying lumbering business through the help of a God sent lender known as Benjamin Lee the Loan Consultant of Le_Meridian Funding Service. Am resident at Yekaterinburg Екатеринбург. Well are you trying to start a business, settle your debt, expand your existing one, need money to purchase supplies. Have you been having problem trying to secure a Good Credit Facility, I want you to know that Le_Meridian Funding Service. Is the right place for you to resolve all your financial problem because am a living testimony and i can't just keep this to myself when others are looking for a way to be financially lifted.. I want you all to contact this God sent lender using the details as stated in other to be a partaker of this great opportunity Email: lfdsloans@lemeridianfds.com OR WhatsApp/Text +1-989-394-3740.
ReplyDelete