Brand Perceptions in Higher Education
In a first-of-its-kind study, we worked with Ipsos/OTX to measure perceptions of For-Profit, Public, Private, and Community colleges. The results revealed an overwhelmingly negative association with For-Profit colleges. Though media was not attributed as a factor for the adverse reaction, it was found as a viable way to shift perceptions.
Google's first-ever...
Thursday, March 31, 2016
The Search for Knowledge: How Students Use Digital to Choose Schools
The Search for Knowledge: How Students Use Digital to Choose Schools
The student decision journey has moved online. One in ten prospective students now search exclusively online for classes and programs, a Google and Compete study found. To tap digital opportunities, marketers need to reach
Take a glimpse at today’s college classrooms, and you’ll see a much more eclectic student body...
The Top 101 Most Searched Regina Keywords in Google [Infographic]
The Top 101 Most Searched Regina Keywords in Google [Infographic]
Have you ever wondered how many people in Regina are searching on Google for what you provide? From Pizza Regina (12,100 monthly local searches) to Yoga Regina (1,900 monthly local searches), some...
SEO 101: Google Keyword Planner, A Content Marketer’s Secret Weapon
SEO 101: Google Keyword Planner, A Content Marketer’s Secret Weapon
Search engine marketers are more than familiar with the Google Keyword Planner, one of the newer elements to Google AdWords. But if you’re a content marketer, you may not have investigated this tool – and that could...
Top Internet Keywords by sonugiri
Top Internet Keywords by sonugiri
a
amazon
amazon prime
american airlines
american express
aol mail
autozone
at&t
aol
airbnb
american eagle
apple watch
adidas
adult...